American Music Awards doing multi-year partnership with YouTube Music

By: Carla Hay  AXS Contributor Aug 23, 2018

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Clevver News/YouTube

The American Music Awards program has teamed up with YouTube Music for a multi-year deal that goes into effect for the 2018 AMAs, which take place Oct. 9 at Microsoft Theater in Los Angeles. Tickets for the show can be purchased here. Details are to be announced on how YouTube Music will be integrated into the AMAs. ABC will have the U.S. telecast of the show.

"YouTube Music’s partnership with The American Music Awards is a natural extension of the intimate artist-fan connection that is made possible on YouTube’s global platform," said Angela Courtin, director and global head of YouTube Music, TV and Originals Marketing. She further added that YouTube is "the world’s largest platform for discovering music with more than 1 billion fans each month."

The winners of the American Music Awards are voted for by the public. Nominations are based on key fan interactions as reflected on Billboard.com, including streaming, album and digital song sales, radio airplay, social activity and touring. These measurements are tracked by Billboard and its data partners, including Nielsen Music and Next Big Sound. Nominees eligible for the 2018 American Music Awards those who had new music released from Sept.15, 2017, through Aug. 2, 2018. Nominations will be announced sometime in September 2018. The show's host, performers and presenters are usually announced several days after the nominations. 

The 2018 American Music Awards show is produced by Dick Clark Productions. Mark Bracco and Barry Adelman are executive producers. Larry Klein is a producer.

Dick Clark Productions CEO Mike Mahan commented in a statement: “YouTube brings global reach, awareness and engagement to the ‘American Music Awards’ unlike ever before. We look forward to enhancing the AMAs in a unique, innovative and immersive way.”

Performers at the 2017 AMAs included Diana Ross (recipient of the Lifetime Achievement Award), P!nk, Kelly Clarkson, BTS, Christina Aguilera, Shawn Mendes, Demi Lovato, Nick Jonas, Niall Horan and Portugal. The Man.

The 2017 American Music Awards also had artist collaborations across diverse music genres: Hailee Steinfeld, Alesso, Florida Georgia Line and Watt teamed up for "Let Me Go." Khalid and Imagine Dragons joined forces for "Young Dumb and Broke" and "Thunder." Selena Gomez and Marshmello performed "Wolves" together. Alessia Cara and Zedd performed "Stay", while Macklemore and Skylar Grey duetted on "Glorious."